Nagle, Thomas T., 1951-.
The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan. Thomas T. Nagle, John E. Hogan. - 4th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2006. - 349p. : ill.
Includes bibliographies.
0131856774 (pbk)
Pricing.
Marketing--Decision making.
The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan. Thomas T. Nagle, John E. Hogan. - 4th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2006. - 349p. : ill.
Includes bibliographies.
0131856774 (pbk)
Pricing.
Marketing--Decision making.