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Arens, William F.

Contemporary advertising / William F. Arens. William F. Arens. - 9th ed. - Boston, MA : McGraw-Hill/Irwin, 2004. - 1v. (various pagings) : ill.

ISBN: 0072537728 (alk. paper) 0071214259 (international alk. paper).

Subjects--Topical Terms:
Advertising.

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