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Harris, David R.

Marketing for stakeholders 2008-2009 / David R. Harris, Neil Botten and Julia McColl. David R. Harris, Neil Botten and Julia McColl. - Amsterdam : Elsevier, 2008. - 234p. : ill.

Includes bibliography.

ISBN: 9780750689663 (pbk)

Subjects--Topical Terms:
Communication in marketing.
Marketing.

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