Ennew, Christine T.
Financial services marketing : an international guide to principles and practice / Christine T. Ennew and Nigel Waite. Christine T. Ennew and Nigel Waite. - Amsterdam : Elsevier, c2007. - 400p. : ill.
Includes bibliography.
0750669977 (pbk) :
Financial services industry--Marketing.
Bank marketing.
Marketing.
Information technology.
Financial services marketing : an international guide to principles and practice / Christine T. Ennew and Nigel Waite. Christine T. Ennew and Nigel Waite. - Amsterdam : Elsevier, c2007. - 400p. : ill.
Includes bibliography.
0750669977 (pbk) :
Financial services industry--Marketing.
Bank marketing.
Marketing.
Information technology.