Dwyer, F. Robert.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. F. Robert Dwyer, John F. Tanner, Jr. - 4th ed. - Boston : McGraw-Hill, 2009. - 678p. : ill.
Includes bibliographies.
9780071263436 (pbk) :
Marketing.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. F. Robert Dwyer, John F. Tanner, Jr. - 4th ed. - Boston : McGraw-Hill, 2009. - 678p. : ill.
Includes bibliographies.
9780071263436 (pbk) :
Marketing.