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Adcock, Dennis.

Marketing : principles and practice / Dennis Adcock, Al Halborg, Caroline Ross. Dennis Adcock, Al Halborg, Caroline Ross. - 4th ed. - Harlow : Pearson Education, 2001. - 533p. : ill.

ISBN: 9780273646778 (pbk) 027364677X

Subjects--Topical Terms:
Marketing.

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