Laudon, Kenneth C.
E-Commerce : business, technology, society. / Kenneth C. Laudon, Carol Guercio Traver. Kenneth C. Laudon, Carol Guercio Traver. - 8th ed. - Boston : Pearson Education, 2012. - 909p. : ill.
Includes bibliography.
9780138018818 (pbk)
Electronic commerce.
Internet marketing.
Information technology.
E-Commerce : business, technology, society. / Kenneth C. Laudon, Carol Guercio Traver. Kenneth C. Laudon, Carol Guercio Traver. - 8th ed. - Boston : Pearson Education, 2012. - 909p. : ill.
Includes bibliography.
9780138018818 (pbk)
Electronic commerce.
Internet marketing.
Information technology.